When you have so much on your plate, a 12-month period goes by quickly. Deciding how to manage your marketing activities and release them in time for holiday, sale seasons, and other monthly occasions can be grueling for grand and small businesses alike. A marketing calendar that you got everything covered, scheduled, and promptly tracked. It contributes to your strategic planning as it ensures that you don’t overlap deadlines and follow them through in an organized way.
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What Is a Marketing Calendar?
A marketing calendar contains the schedule of all marketing plan activities that you’ve decided to do for a year. It’s a valuable tool in helping companies keep track of their promotional events and other strategies to meet their marketing goals. It helps them arrange their action plans according to a pre-planned activity arrangement based on trends, seasons, celebrations, and other external factors that they can use to their advantage.
How to Create a Marketing Calendar
If you need help with organizing your promotional activities in various channels, a marketing calendar will provide you with a means to clearly oversee all of them. Here are steps on how you can make one:
Step 1: Set Marketing Goals
You’ll never know what activities to plot on your marketing plan calendar unless you know what objectives to focus on. Before anything else, be clear about your marketing goals. Ask yourself what developments do you want to achieve for the year. Are you seeking to increase your online reach? Do you want to gain more first-time buyers than in the previous years? Do you want to reach out to a new age group? Refer to your audience analysis and your business needs and come with goals to help you get started.
Step 2: Brainstorm Strategies
Once you have your goal at hand, build your strategic action plans around it. Think of strategies and activities that work towards their achievement. For example, if you want your channel to increase its organic views, you can opt to lure them with intriguing trailers or the participation of a well-known brand ambassador. Brainstorming marketing ideas help you produce events, promotional tactics, marketing content, and others you can put on your integrated marketing calendar.
Step 3: Be Mindful of the Preparation Time
When you’re ready to schedule your activities, pay attention to each to-do list item’s preparation time. Assess each task on how long it will take you and the team to implement them. Some only take days before you can release them, while others may take longer than usual. Go over your event checklist and assign a timeline estimate to avoid rushing into finishing an item requiring a lengthy prep period.
Step 4: Assign Responsibilities
Once you have everything in order, it’s time to inform your time what items they’re responsible for. Include a task assignment on your annual marketing calendar. This helps your team take note of what tasks they’re going to perform, including their corresponding deadlines. This also helps you identify if you need to outsource certain tasks.
FAQs
What are the benefits of using a marketing calendar?
These are some of the benefits of using a marketing calendar:
- It helps set deadlines
- It helps determine the marketing budget
- It helps organize a cohesive brand messaging
What are the different types of marketing calendar?
The different marketing calendars are social media calendar, blog marketing calendar, content marketing calendar, and email marketing calendar.
What are the seven Ps of marketing?
The seven Ps of marketing is product, price, promotion, place, physical evidence, people, and processes.
Marketing calendars hold the bulk of the entire marketing department’s tasks. It keeps them aware of their responsibilities and the progress of their plans. This only works when you have a marketing calendar layout that responds to your needs. Scroll through our template collection and manage your activities better starting today.
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