FREE 10+ Tourism Action Plan Samples [ Recovery, Innovation, Development ]

The tourism industry is one of the most profitable industries in the world. It helps increase the revenue of both private and public sectors so they usually put tourism as one of their priorities to improve every time. For your local town or city, increasing the exposure of your tourist spots will gain you more revenue and even help put up more businesses and employ more people in your area. To do that, you need to make an action plan. Read the article below to know how to write a tourism action plan.

10+ Tourism Action Plan Samples

1. Tourism Action Plan Sample

2. Travel and Tourism Action Plan

3. Tourism Action Plan Format

4. Rural Tourism Action Plan

5. Printable Tourism Action Plan

6. Formal Tourism Action Plan

7. Professional Tourism Action Plan

8. Sustainable Tourism Action Plan

9. Standard Tourism Action Plan

10. Editable Tourism Action Plan

11. Basic Tourism Action Plan

What is a Tourism Action Plan?

Tourism development planning provides a lot of opportunities to all stakeholders in a certain area. It help increases income and jobs for locals and presents an opportunity to showcase and preserve the culture and heritage of your town or city. Having an action plan helps define the measures that need to be done in order to develop the tourism sector of your jurisdiction.

How to Make a Tourism Action Plan

Making an action plan is not possible for one person to do it alone. A committee must be responsible for researching, planning, and implementing the action plan. The action plan for the tourism industry entails the following process:

1. Study the Areas for Improvement

The first step of making an action plan is to recognize the need to improve the strategies to develop the tourism aspect of your local county or city and increase competitive advantage that will lead to long-term growth. To do this, you need to conduct a study to within your tourism sector and the current state of issues, projected changes in the state of issues, and principles outlines that are being planned for the future. This will help you prepare on your next step of action.

2. Set Your Goals and Objectives

Once you’ve figured out the areas needed for improvement within the current tourism sector, now is the time for you to identify your goals, objectives, and strategies to reach them. Use the SMART (specific, measurable, achievable, realistic, and time-bound) principle as your guide to formulating your own goals and objectives. Make sure this will connect to your tourism sector’s advantage. Once you’ve formulated your goals and objectives, it’ll be easier to create strategies to help achieve them.

3. Gathering and Analyzing Data

To help you make your strategies more realistic and achievable, you can start by researching existing data in your tourism department in your local government. You can also analyze the information available on tourism review websites, newspapers, blogs, magazines, journals, and books and even try to interview experts in this field to help you hash out the actions you need to take to improve your tourism sector. Make sure that the data you obtain from your sources must show the patterns of tourist behaviors, availability, and quality of accommodation within your jurisdiction, environmental factors that will affect the influx of tourists and travelers and social and cultural characteristics of tourism destinations.

Another method that you can obtain data is through surveys. You can conduct these surveys either online or offline using questionnaires or carrying out interviews. Make sure you choose your respondents that will fit in the category; for example, you choose a sample group that is among the target customers for tourist destinations. The great thing about obtaining information through surveys is you can get fresh data related to the tourism industry.

4. Formulating and Implementing the New Plan

Once you’re done gathering and analyzing the data you obtained, it’s now time to develop your new policies and your new plans. They should correspond with the target goals and objectives you’ve set earlier. Present your plans and policies to other committees or heads of your local tourism sector and ask for their recommendations.

Once you’ve hashed out your action plan, after you finally implemented your action plan, continue to closely monitor it and apply changes in your strategies when it’s required to do so.

FAQs

The advantage of having a tourism action plan is to help the tourism industry to be globally competitive and at the same time having social responsibility and being environmentally sustainable. These three factors can help the industry grow in employment and generate income to distribute to develop tourist attractions. To start creating a tourism action plan, refer to our sample action plan templates above. They are free so you can download and customize them according to your own format!