FREE 10+ Influencer Service Agreement Samples in MS Word | Google Docs | Apple Pages | PDF

In this day and age where most people spend most of their time online and surfing through social media websites and following individuals with a large number of followers (who are commonly referred to as influencers), businesses are taking advantage of this new phenomenon to market and promote their brand through these platforms and by partnering with influencers to help advertise their brand campaign to the influencer’s followers. This strategy is a great way to engage leads, drive traffic, and generate sales for the business. However, there may be some downsides for this type of strategy since the business takes some risk not knowing if the campaign will be a success or if the influencer meets the requirements of the campaign. To mitigate those concerns, a contract must be made to ensure that both parties will do their job well. If you’re thinking of doing this type of brand campaign, you’re in the right place. This article will guide you on how to make an influencer service agreement.

10+ Influencer Service Agreement Samples

1. Influencer Service Agreement Template

2. Influencer Service Contract Agreement

3. Sample Influencer Service Agreement

4. Influencer Marketing Service Agreement

5. Standard Influencer Service Agreement

6. Influencer Content Service Agreement

7. Advertiser Influencer Service Agreement

8. Influencer Terms of Service Agreement

9. Influencer Creator Service Agreement

10. Company Influencer Service Agreement

11. Influencer Service Acceptance Agreement

What is an Influencer Service Contract?

An influencer service contract is a written agreement between an influencer and a business that wants to collaborate with an influencer, also called a content creator. The agreement provides the terms of the partnership and all necessary information of the campaign of the business’s brand. The contract typically involves around social media activity of the influencer.

Details to Include in an Influencer Service Agreement

1. Introduction of Both Parties

The contract must start first with the information of both parties such as their full names, addresses, and their designated reference in the contract as “parties”.

2. Purpose of Collaboration Statement

State the reason why the business wants to collaborate with the influencer in their brand campaign. Add details regarding the campaign.

3. Description of Collaboration

This section is where you will write what tasks and responsibilities the influencer should do and which parts of the campaign they should participate in. For example, you will let the influencer post three contents on their social media sites including reels or stories, and add hashtags, mentions, and tracking links that will reflect your brand.

4. Scope of Work

Outline the scope of work the influencer is supposed to do and the purpose for doing it. For example, you can include in the contract that the collaboration is done for content creation or some other form of collaboration.

5. Branding Guidelines

It’s up to you if you will instruct the influencer in your branding guidelines if they post content for you. You may ask them to use a certain aesthetic that will reflect your brand. You can specify the branding elements to be used by them. This section should be discussed and outlined carefully for the influencer to understand your preference.

6. Duration

State the duration of the contract from the time the contract is signed up until it will end. You can adjust the time and deadline the influencer is supposed to follow.

7. Payment

State that the influencer will receive monetary compensation for the campaign. Put in the exact amount of the compensation. Describe how the fee will be distributed to the influencer. Include the payment information of the influencer relevant to this section. If the influencer is to receive products instead of monetary compensation, state what these products are when they will be given to the influencer, and how they will be delivered to them.

8. Confidentiality Information

State your terms on how the influencer should keep the confidentiality of the whole collaboration regarding the performance of the contracted services and information related to your business and your brand. If the influencer breaches this term, state what legal action may take place.

9. Termination of the Contract

State what valid causes of termination of the contract will apply to end the collaboration. You can state the following reasons for the termination of the contract:

• The influencer fails to provide exclusive professional services for your business.
• The influencer withdraws their involvement by prior notice to your business.
• The influencer has shared personal information about your business to outsiders.

FAQs

Once you’re done writing the agreement, review it first and check to see if there are any spelling, punctuation, grammatical errors, or any erroneous information that you accidentally input before you print the final copy. Discuss the contract first with the influencer and reach an agreement with the contents of the contract first before you both sign it to make sure neither you both understand each other’s expectations. To help you get started making the contract, download our free sample templates above to use as your guide!