FREE 10+ Buyer Persona Samples in PDF | MS Word

Selling a product or a service is one of the many challenges of the sales and marketing department. With a wide variety of audiences, they need to specifically narrow down their choices. Properly identifying their target market. The importance of such is because a company does not want to waste their time and effort selling their products to a group of people who aren’t interested to buy. And marketing and promoting can be a costly affair, so management must make sure of what they are getting into. So the best way to determine who and where to find your customers is by creating a buyer persona. To learn more about this, let us discuss this further below. And if you need any templates, check out our free buyer persona samples that are available for download on this page.

10+ Buyer Persona Samples

1. Buyer Persona

2. Busines Buyer Persona

3. Sample Buyer Persona

4. Simple Buyer Persona

5. Buyer Persona Worksheet

6. Basic Buyer Persona

7. B2B Buyer Persona

8. Kitchen Buyer Persona

9. Buyer Persona Workbook

10. Professional Buyer Persona

11. Printable Buyer Persona

What Is a Buyer Persona?

Creating your client’s buyer persona would require a lot of research, so you are able to understand and determine who they are, what are their needs, and if the product you are selling aligns with theirs. By doing so, the company is also able to guide product development in making all the necessary adjustments. A buyer persona paints the picture of your ideal customer and is a big help to businesses in understanding and empathizing with their customers so they can do a better job of acquiring and serving them. If a company could effectively identify their buyer personas then they will be able to attract their customers in due time and retain them in the process. Since they were able to distinguish how it is to serve them and specifically cater to their needs. Management can adjust not only their products but how to engage with their clients, the marketing strategies they need to develop, and how to start selling.

How To Create a Buyer Persona?

The only way to obtain information and build up a buyer persona is to do a lot of research. You need a team of people who are dedicated to doing such. With this information, you will be able to build up your database and construct that potential client. For more in-depth information, let us discuss this further below.

I. Aligning Product and User’s Needs

First of all, determine how important is the product or service to your potential customers. For example, shoes that are specifically made for the elderly or senior citizens. Although you have an idea of who exactly are your customers, there is more to it. Selling shoes to the elderly may seem easy, but not all of them would need it. So this is where you need to specifically build that right and concrete buyer persona to reach the right kind of customer.

II. Research and Surveys

You need an avenue to gather information, which is why it is mentioned that research is one of the best ways to obtain such. Not only that you can hand out surveys, interview people or call them over the phone as well.

III. List of Questions and Details

You will also need to determine what details you need to extract from your potential clients. By doing so, you will need to develop a list of questions in the process. Afterwhich narrowing down the most common details will determine the challenges and the positive response that can help the company with its decision-making.

IV. Separate Personas

It’s time to organize those details and create separate personas in the process. To do this, identify people in your audience with the same challenges and goals and group them into their own categories. These different categories will represent different personas.

V. Personalizing

By personalizing your buyer persona, you will be able to reenact as if you are dealing with an actual individual.

VI. Sales and Marketing

The sales and marketing department can widely benefit from a buyer persona, as this information will help them develop strategies that can help them efficiently promote and sell the product/service.

FAQs

It is essential that a company should take their time to create their client’s buyer persona if they want to reach their revenue goals. Although it may take time and effort, companies are better equipped with the right information on who their clients are, how to reach them and to properly address their needs.