FREE 3+ Business Introduction Email Samples in PDF

I. Understanding the Target Market

Before sending your email or even writing its content, it is important to first understand who and where to find your target market. This will determine how you are to make an introduction and the content that follows thereafter. The way you present yourself and the tone of the email should matter as well. For example, you need to introduce a trendy and colorful clothing line to teenagers and college students, so it is important that the start of your email is in a lively tone.

II. Subject Line

Another important factor you need to pay attention to is the subject line. It must be something to immediately capture your client’s attention. This is particularly essential for clients who often receive dozens of emails in a day. So aside from using a plain and traditional subject line, think of a captivating line that is relevant to your business. Unless of course, you are about to send a proposal that your client has been expecting, then you can opt to choose a more businesslike approach.

III. Greetings

The first statement in your email should appeal to the industry and the current situation. For example, the way you address your recipient matters. The word Dear or Hi can be used in different ways, where the former is used in a more formal setting while the latter can be addressed to recipients in a more relaxed industry.

And it also matters how you address your customer’s name. Using their full name sounds more robotic and can be used in a far more different scenario, so your best option is to address them using their first or last name.

IV. Opening Line

This being an introductory email, it is essential that you know how to approach your client. Think of it like you speaking to someone personally in a way you are addressing their problem and you think your business is capable of helping.

V. Explanation

In this section of the email, you will need to give a brief yet concise explanation of why you are reaching out to your client. Perhaps you have noticed their engagement somewhere or found their business card and you think that by sending them an email they might be interested in the product or service you are about to offer.

In order to come up with the right explanation, you must be able to align your goals with the purpose of why you are sending out the email in the first place. Make sure to remain consistent and not demanding.

VI. How You Can be Contacted

At the end of the email, tell your client that they are free to contact you or your company anytime. Don’t forget to include your contact details aside from an email, contact numbers, and even the location of your office is urged. Also, express your appreciation and thanks for the time allotted reading the email.

VII. Follow Ups

Not every email sent comes with a reply, this is why it is important that try to follow up with your clients. There are several ways to do so, such as sending another email, through calls, text,s or private messages. But know your boundaries, if you come as persistent then this may sometimes annoy your client. And the way you approach your client when following up is quite important too so you need to know what to say and when to do it.