FREE 30+ Persona Samples in Google Docs | MS Word | PDF

In a business’s project management as well as product management, a persona refers to a profile of a product’s common consumer or customer. It is used to help product managers and other companies that are involved in product development plans understand the key characteristics, behaviors, business goals, roles and responsibilities, and requirements of a certain type of customer or user.

30+ Persona Samples

1. Client Persona Template

2. Traveler Persona

3. Interior Designer Persona

4. Consumer Persona Template

5. Millennial Persona

6. Persona in Story Generation

7. Persona in Poetry

8. Basic Persona

9. Persona in Legal Writing

10. Personas in the User Interface Design

11. Institutional Persona

12. Persona In The Online Environment

13. Typology of Persona

14. Intellectual Persona

15. Persona in literature

16. Writing the Persona Poem

17. Consistency in Conversation by Persona

18. Trait List Persona

19. Audience Persona

20. Customer Persona

21. Persona in Health Care

22. Persona Sparse Data

23. Persona for Writers Block

24. Persona to Express Complex Emotions

25. Persona Worksheets

26. Research And Persona Building Method

27. Formal Persona

28. School Name Personas

29. Buyer Persona Template

30. Sample Persona

31. Professional Persona Template

What is a Persona?

In simple terms, a persona is a some-fictional and detailed representation of a company’s target customer or market which information is collected through qualitative research and quantitative research about their existing consumers and market research. This character possesses the qualities of the audience that a business wants to serve such as the customer’s pain points, the business objectives of the product or service, and more. Other templates companies can utilize include a business marketing research plan, business outline, business agenda, business strategic plan, development plan, and more.

How to Create a Persona

Personas are created and utilized by businesses or organizations to better deepen their understanding of the type of audience they want to release their product or service for and what issues it solves for the audiences. Businesses produce and offer services and products that will help a specific group of people in certain situations or aspects of their lives.

Step 1: Perform Research

Research is considered a form of foundation for your persona. Conduct data analysis on your existing customers and perform market research to determine who will be your ideal customers.  This can be done by combining behavioral, demographic, and psychographic data to analyze.

Step 2: Create a List of Appropriate Questions

Create a list of questions that will serve as your guidance in establishing your persona. This list can contain questions about your customers’ profession, what their common day looks like, what sources they consult for information, their preferences in getting products or services, their goals, and more.

Step 3: Learn More About the Requirements of Your Customers

The most effective way to create an effective persona is to understand your customers. You can create a story for your buyer persona based on research. Once these points are established, you can now dive deeper into their objectives and goals.

Step 4: Create a Map to Outline Your Persona

Mapping the buyer persona for your business will allow you to understand how to solve the problems or concerns your customers are currently facing.

FAQs

Personas are created to provide a meaningful prototype that businesses utilize to analyze their design development. With a persona, organizations are able to ask the right questions and answer them which ensures their products or services are aligned with the requirements of their target market or audience. A persona refers to a group of people that have similar behaviors in different aspects of life which markets categorize to analyze and determine how their offerings can influence and encourage transactions with the customers.