FREE Things Every Manager Should Know about Marketing [ What Do You Need to Know about Marketing? ]

Nowadays, marketing sample plays a vital role in ensuring that a product or a service will be positively perceived by the market. Through marketing, accurate branding can be achieved that will then result in the sustainability of the business in terms of the image that it would like to show to its target customers. Hence, consumer trust can furthermore be realized since the business is aware of how to tap the needs and wants of its market.

Though it may sound easy and fun, marketing is a tedious task that professionals handle with care and full attention. There are different things that you need to be aware of so you can fully maximize the benefits of using a marketing plan or conducting a marketing activity.

What Is Marketing?

Before identifying the functions and processes that you need to be aware in the marketing industry, you first need to be knowledgeable of what content marketing truly is. Listed below are some of the ways that marketing can be defined.

• Marketing is the process of converting concepts of products and/or services into reality. It is a way to present not only the business but also its brand. Through marketing, organizations can showcase what they are made of and what they can offer to their target market.
• Marketing consists of the entirety of the product life cycle. If you are working the field of marketing, you need to be aware that it is not only the final product that you need to work on. Some of the processes that you will undergo are as follows:
  • The identification of the products that can be sold to the customers who are directly the target community of the business.
  • The selection of the items that can help the business be profitable while maintaining the branding of the business and its offerings.
  • The development of products through continuous market research and consumer surveys.
  • The assessment of the performance of products in the market based on how they have been advertised and promoted.
• Marketing includes all the activities, program samples, and undertakings that a business imposes to ensure that they are visible in the market that they would like to penetrate or continually have a hold of. This ranges from promotional activities up to a variety of customer retention efforts.

Are You Qualified to Be a Marketing Manager?

If you have been recently hired as a marketing manager, then it is most likely that you have the qualifications that are necessary to be presented for an applicant to be chosen for the position. As a marketing manager, here are some of the things that are expected to be your deliverable:

• To provide a marketing plan sample that can plot the marketing activities of the business for the next operational year.
• To ensure that there is proper budgeting that is implemented for the programs of the business relevant to marketing, branding, advertising, and promotions.
• To support the needs of the business in terms of providing quality marketing paraphernalia in a variety of mediums and platforms.
• To make sure that the business is visible online through social media marketing plan, online pages, and sites. It also helps to maintain the site of the business for full exposure of the business’s offerings.
• To help the business take care of its clients and/or customers for the purpose of retention and new client acquisition.

As a Marketing Manager, What Do You Need to Know about Marketing?

If you think that you can provide the above mentioned functions to the business where you would like to be a part of as an employee, here are some of the things that you need to know about marketing as a marketing manager:

• The end goal of marketing is to ensure the satisfaction of customers. Many people have the wrong perception that marketing is applied only to provide the needs of the business in terms of exposure. What people do not give focus on is the ability of marketing procedures to make clients and/or customers satisfied. If there are good reviews about the product and if the way that the product has been introduced to the market is through different channels, customers will be happier in terms of their purchases. The ability of creating marketing plan to move emotions can also affect the way that customers give value to what they are willing to pay for.
• Marketing helps in the improvement of the actual sales of the business. Marketing is not only used as a platform to get the attention of consumers, it can also help the business to have higher sales. This is the reason why most companies merge the sales and marketing departments. In some cases, sales managers can also handle the position of marketing managers and the other way around. However, it will be helpful if there will be two qualified professionals who can look after the two functions that make the company profitable. The point here is that effective marketing activities can actually boost the exposure of the offerings of the business, which can widen the possibility of people acquiring the offer.
• There are different reasons why marketing objective activities are implemented. It may be a single term that we use for anything that is related to brand exposure and development, but there are actually different reasons why marketing activities are implemented within the entire operational year of the business. A few of them are as follows:
  • To introduce a newly released service/product
  • To maintain the interest of the people to what the business sells
  • To retain the brand of the business through the use of different media
  • To support the activities and advocacies of the business
  • To help the sales department reach their quota
  • To build the perception of the community and the market about the business
• A lasting professional relationship with suppliers is very important in the field of marketing. As a marketing manager, you will be required to work with different suppliers that will provide the needs of the business to realize its marketing activities. You need to ensure that you will take care of your suppliers just as how you take care of your customers. Through a healthy relationship with suppliers, you can easily have access to the raw materials, services, and items that you need.
• Branding and marketing strategies should always be on-point and consistent. A marketing plan is important to be done accurately based on the needs of the business on different time periods. Marketing managers need to make sure that the strategies that they will implement are relevant and related to the following:
  • The current condition of the business within the market
  • The needs of the target market of the business
  • The trend that affects the purchasing decision of the consumers
  • The ability of the business to support a particular activity or marketing undertaking, which includes how much to spend for marketing
• Marketing activities need to be done in a fast-paced setting. Marketing managers need to always be organized. Within a year, there are a lot of marketing activities that are needed to be planned, implemented, and assessed. Hence, marketing managers need to balance their time so they can provide all the needs of the marketing department accordingly. The workforce in the marketing department will only be effective if the marketing manager knows how to properly disseminate tasks that can help everyone finish their obligations in time.

Now that you are already aware of these items, what is essential is for you to keep improving the ways that you apply marketing activities to the operations of the business. Marketing activities can make or break the brand, sales, and exposure of the business, and as a marketing manager, it is your responsibility to ensure that the business and its offerings remain relevant through time and in varying circumstances.