FREE 10+ Outdoor Advertising Proposal Samples in MS Word | Google Docs | Apple Pages | PDF

Outdoor advertising has been present longer than other forms of advertising. It is an effective way of letting the public know of your brand and inviting them to try your products or services. If a business is creative and witty enough to make their billboards, flyers, and other forms of outdoor advertisement pop and catch the public’s interest to stop and read their advertisement, they will be compelled enough to patronize your brand. After all, people can’t switch off and block these advertisements from their point of view. If you’re planning to propose outdoor advertising, this article is for you. Read the article below to find out how to make one.

10+ Outdoor Advertising Proposal Samples

1. Outdoor Advertising Proposal Template

2. Commercial Outdoor Advertising Proposal

3. Billboard Outdoor Advertising Proposal

4. Outdoor Advertising Program Proposal

5. Outdoor Advertising Agency Proposal

6. Outdoor Advertising Request for Proposal

7. Outdoor Advertising Tax Summary Proposal

8. Outdoor Advertising Contract Proposal

9. Outdoor Advertising Assessment Policy Proposal

10. Outdoor Advertising Property Proposal

11. Digital Outdoor Advertising Proposal

What is Outdoor Advertising?

Outdoor advertising refers to a type of advertising that consumers are exposed to outside of their homes and that is not present online. This type of advertising can be done everywhere and reach consumers in a more impactful way compared to other forms of advertising. Not only it’s impactful it is also the most affordable form of advertising in which both large corporations and small business owners can do to drive their brand awareness, sales, and clients.

 

Details to Include in an Outdoor Advertising

1. Introduction

Your introduction must contain a summarized explanation of your business background. It must mention its history, its highlights throughout the years, and the products and services you specialize in and you offer to your clients.

2. Objectives

This section is where you lay out the objectives you want to achieve when you do the outdoor advertising. Be specific on stating what impact you would like to happen on your business if you’re doing outdoor advertising of your brand. For example, your objectives might be getting new customers to patronize your brand and outdoor advertising will work for your business because it can get a bigger market coverage with just a single advertisement.

3. Target Audience

Describe your target audience based on their demographics and their main interest in your brand. Explain how your products or services can benefit your target audience and how does it satisfy their wants and needs.

4. Advertising Plan

This is the most comprehensive part of your plan. Outline this section by including details of your market research, your choice of outdoor advertising platform, developing creative advertisements, deals with vendors, and an analysis of your advertising results. You also need to outline the location of your outdoor advertising. Some common areas of outdoor advertising are bus stops, billboards, lamp posts, banners on establishments, pillar wraps on malls and other establishments, and glass panels.

5. Cost

This section is where you outline the costs of outdoor advertising and the budget you need to execute it. This section must outline the advertising agency fees, creative development fees, and advertising placement costs. You also need to include projected revenue and profit figures that the advertising campaign can bring into the business. This will help justify the costs of the whole advertising project.

6. Terms

This part of the proposal should be included in the proposal is given to a client who wants to obtain your advertising services. The terms section must outline how the costs should be paid, how to advertisements are done, where they will be placed, and other legal matters.

7. Contact Us

Conclude the proposal with a line that states that you and the person who you sent the proposal agree to the proposal and include signature lines where you both can put your signatures and the date you signed the proposal. At the footer, you can include your contact information.

FAQs

There’s no doubt about it, writing a proposal isn’t a task that can be done pronto. You need to commit a lot of time to brainstorm, planning, creating, and revising your proposal. However, don’t pressure yourself to finish it right away, you need to take your time in writing it so that your proposal is clear, concise, and free from error. To help you get started on writing an outdoor advertising proposal, download our free sample templates provided above!