FREE 10+ Promotional Event Proposal Samples in PDF

1. Set Goals for the Event

Before you start organizing the event and writing your proposal, set your goals first. Your goals are the outcomes you want to achieve in your event. Knowing your goals will guide you in the event planning process. Ask your client what they want to achieve with the event and what outcomes they want to happen.

2. Make an Outline of the Event Details

Give details regarding the time, date, and location of the event. If the event is done virtually, describe the type of event and your method of conducting the event online. Include a brief description of what the event is about and make it sound exciting. If you’re not sure how to describe the event, provide the following details:

• History of the past event, if it’s done annually
• The overall concept of the event
• Projected attendance number
• Speakers, talents, or entertainers who will perform at the event
• Unique value proposition or reasons that makes your event unique and exciting
• Budget for the event
• Cost of the event

3. Give Your Credentials

Provide information about you or your company and show off your qualifications to let the client know you’re the best person to organize and execute the event. Give details such as:

• Your company name and logo
• Contact information
• Company overview (If you’re working as a freelance, provide a copy of your curriculum vitae)
• Successful past events you’ve organized
• Scope of work

To persuade the prospective client that you are trustworthy to handle the event, provide credible reasons why you should be the person or the company who is perfect to organize the event.

4. Identify the Target Audience

Provide a comprehensive discussion of the event’s target audience such as their demographic data, your method of attracting them to the event, the estimated number of people you expect to attend the event, and your calculation method of coming up with the estimation,

5. Mention the Appropriate Channels to Promote the Event

Elaborate on how you are going to promote the event through various marketing channels. Your event marketing strategy should be customized according to your event, its goals, and the preferred channels your client wants to take. Some examples of these marketing channels are social media, optimal event page, influencer marketing, email marketing, giveaways, and contests through sponsorships.