One of the best and most effective ways to market a product or service is by using promotional videos. This is how companies grab an audience’s attention, making them want to know more. Sort of like a teaser video for some. Promotional videos or promo videos in short isn’t only used for marketing activities, as you can also these videos to promote an upcoming sale or an event. Effective promo videos are able to attract the right visitors and would help build awareness for events and promotions. So the benefits can be quite attractive to companies or those who need to gather an audience for their event. Video production companies are often approached by clients who want to seek out their services by preparing a promotional video for their marketing activity or event. A promotional video proposal is a document that is created by these companies in order to address the video requirements of their clients. To know more about this kind of proposal, let us discuss this further below. If you need to start working on a video proposal, then check out our free promotional video proposal samples that are available for download below.

FREE 10+ Promotional Video Proposal Samples

1. Promotional Videography Services Proposal

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2. Promotional Video Production and Publicity Proposal

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Size: 309 KB

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3. Promotional Video Production Proposal

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Size: 902 KB

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4. Promotional Videography and Photography Proposal

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Size: 356 KB

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5. Interactive Promotional Video Production Proposal Template

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6. High-Quality Promotional Video Proposal

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7. Sample Promotional Video Proposal

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8. Promotional Video Creative Production Proposal

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Size: 106 KB

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9. Promotional Video Reqest for Proposal

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10. Printable Promotional Video Proposal

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11. New Revised Promotional Video Proposal

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What Is a Promotional Video Proposal?

A lot of people are drawn to videos, whether these are music or for entertainment, or even commercials a lot of us find it engaging. This is why businesses would select a promotional video as one of their choices to market their product or event since videos pique people’s interest. The more interesting and catchier it is, the more you get them interested and absorbed. So it is the job of video production companies to help their clients achieve what they need. To make sure they are able to live up to their requirements. To start, they will need to provide their clients with a promotional video proposal. This document will highlight the scope of work, the company’s approach on how to produce the promo video, timeline, and many others. A well-thought proposal will help a video production company win over their clients, so it must be written thoroughly.

How To Create a Promotional Video Proposal?

Like any other video proposal, you need to be able to present your own view of how to help your client with their video needs. But in this case, a more specific approach is needed since you need to create a promotional video. There are certain requirements to it that need careful scrutiny, so it is important to talk to your client first before putting this down all in writing. You cannot just generalize everything, a good proposal will need to answer their needs, or in short are you able to provide it to them. To help you create an effective promotional video proposal you will need to remember the following:

1. Go Over the Requirements

To fully understand why your client requires a promotional video, it is important that you double-checked their requirements. Such what is the promotional video used for? Is it for a sale or an event launching activity? How many minutes are required of it? All these and many others should be able to answer all your questions.

2. Preparing the Proposal

Once you’ve got an idea of what to do, it’s time to put these into writing. First of all, your proposal must include a brief introduction about the video production company, when it started, the employees and the clients it aims to serve.

3. General Services

It is important to provide the general services the video company has to offer to give the client an idea of the other services they are able to provide.

4. Project Approach

Since you’ve got an idea of what the client needs, it’s time to organize all these in the proposal. So in this section, you need to incorporate your ideas on how to go about with the promotional video. From the initial planning to the entire video shooting process, editing and review, and lastly the publishing of the video.

5. Timeline

Create a project timeline so the client will have an idea of how long the process should take, but make sure you are able to submit your deliverables for the client’s targeted date.

6. Customer Testimonials / Past Work

You may want to include your previous work to showcase to the client and the customer testimonials to prove the credibility of your work.

9. Pricing

State the rates in the proposal or if your company is offering a package rate or discounts of any sort then put this all in writing.

8. Terms and Conditions

Include a section for the terms and conditions regarding the payment terms, confidentiality, terminations, and the performance of services.

FAQs

Why Are Promotional Videos Costly?

A lot of process goes into preparing a promotional video, from the shooting, editing, and modifications. And the length of the video will matter too for its cost.

How Many Minutes Do Promo Videos Take?

This would usually take 15 to 30 seconds.

What is the Difference Between a Promo Video and a Teaser Video?

A promo video is more about promoting a certain event or a product. Whereas a teaser video is like a short trailer that is meant to tease, excite and create hype to the audience. It gets into public discussions that build mass awareness early.

An effective and well-written promotional video proposal will help your company win clients and increase your company’s clientele. To make it easier for your to prepare, don’t forget to download our free templates now!

 

 

 

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