FREE 3+ Restaurant Advertising Proposal Samples in PDF | MS Word | Apple Pages | Google Docs

One of the best marketing strategies out there is advertising. It is a great channel to use for any company that wishes to expand its market, in hopes of gaining more profit. The different types of advertising we often see are through newspapers, television commercials, magazines, emails, and social media. It is an effective way to inform or even explain to potential customers about a company’s product or services.  Restaurant establishments are one of the many companies that have adopted this strategy. But simply posting online or sending a print ad in the newspaper isn’t enough to capture the market effectively. Even advertising has its own strategic approach to ensure its success. Now, if you run an advertising firm, you are well aware of how important advertising is to any business that sells products and services. So how do you help a restaurant with their advertising problems? The first step to this is through a restaurant advertising proposal, a document that may be able to persuade the restauranteurs to use advertising as a means to promote their restaurant establishment. Read more about this in our article for today, and if you need to get started with your proposal then check out our free restaurant advertising proposal samples below.

3+ Restaurant Advertising Proposal Samples

1. Restaurant Advertising Proposal

2. Restaurant & Bar Advertising Proposal

3. Sample Restaurant Advertising Proposal

What Is a Restaurant Advertising Proposal?

Generally, an advertising proposal is a written document that is commonly used by an advertising firm that sets out recommendations for an advertising campaign, or it is also used by an internal marketing team to pitch in their ideas to help promote and campaign their own products or services. Advertising may be a costly affair, it should be properly managed and thought of. Restaurants are one of the most popular food services in their industry, and also have countless competitors. This is why advertising should be one important component in their marketing plan. But it should be something carefully planned, since a poorly managed campaign results in wasted funds and resources that fail to deliver a return on investment – which could hinder a company’s ability to hit its awareness and sales goals. With the help of a restaurant advertising proposal, this will give restaurant owners the perspective of how an advertising campaign runs and its positive effects on the company’s sales and revenue.

How To Write a Restaurant Advertising Proposal?

If you are about to work on that proposal, the first step to do before you can get into writing is to understand the position of the restaurant business in its marketplace and its target market. Is it a new restaurant? A family-owned or a popular chain of restaurants? By this, you will be able to come up with different advertising strategies that may help the restaurant with its advertising campaigns. So before writing this all down, make sure you have done your initial research, to build your understanding of the client’s markets, products, and challenges. Clients then use the proposal to assess whether the recommendations meet the requirements of the brief and to evaluate the credentials of the advertising agency. Below are several components that can help you write down an effective restaurant advertising proposal.

I. Overview of the Advertising Project

You need to be able to explain your views about the restaurant’s advertising project, the importance, and the benefits that are reaped once implemented. You can also add the overall importance of an advertising campaign in various business sectors and its’ success rates.

II. State the Goals and Objectives

Based on your initial research and if you are able to gather information from your client, then you are able to come up with your advertising goals and objectives. Make sure all these align with your client’s. Make sure to deliver results that exceed the client’s objectives.

III. Target Audience

It is important to be able to establish to which specific group of people should the advertising campaign be directed. Describe the characteristics of the target audience in terms of age, sex, location, income, and occupation. Indicate any important segments of the audience that the campaign should target. With this, you are able to list down the types of media channels that will be used to communicate with the target audience. Perhaps the restaurant caters to a more high-end clientele or a family-type restaurant. Each audience type would respond to different kinds of advertising messages, so this is an important factor to consider. Provide audience research data to explain why your media strategy represents the most cost-effective coverage of the target audience.

IV. Specify Your Services and Strategic Approach

As an advertising agency, you must include a detailed list of your scope of services for the advertising project. Here you may be able to include the strategies you have initially thought about based on your initial research. Include examples of proposed advertisements and explain why they will achieve impact in the media you have chosen. And a list of the key messages and explain why the messages are relevant to the target audience. Describe the actions you want the target audience to take in response to the campaign, such as visiting a website, contacting a call center, or requesting additional information.

V. Timeline

As you are now able to deliver your proposed advertising strategies, you need to then include a timeline for the implementation of the campaigns. Your timeline should be clear, efficient, and attainable. Make sure to clearly explain each of the processes presented.

VI. Budget

Every advertising campaign needs a budget to make it work. Now if the client has initially expressed their budget, then work on a proposal that fits it. If not based on the given requirements find the most suitable advertising strategy that will suit your client’s budget. You can also include a project plan for detailed creative development and production of finished advertisements.

VII. About Your Company

Include an overview of your company, history, and your team. You may also want to add previous works and testimonials to add to your agency’s credibility.

FAQs

Now that we have established how important advertising is to a restaurant business, then start working on that restaurant advertising proposal now. And help restauranteurs successfully campaign their products and services to the public.