A capability statement can help you win new clients, grow your business by submitting tender requests or market your business more effectively. A capability statement explains what you can offer potential clients and gives them the information they need to decide whether or not to do business with you. It can also be incorporated into tender documents to open doors to new suppliers. Depending on where and how you plan to use it, your capability statement could range from a few paragraphs to several pages.

10+ Business Capability Statement Samples

A capability statement is a one-page document that summarizes your company’s capabilities. Consider it a resume for your company. Its goal is to provide specific information to potential customers that will persuade them to do business with you. When written well, it will set your company apart from the competition!

1. Business Capability Statement

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  • PDF

Size: 2 MB

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2. Company Business Capability Statement

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Size: 67 KB

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3. Business Capability Statement Outline

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Size: 82 KB

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4. Business Intelligence Capability Statement

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Size: 163 KB

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5. Business Development Capability Statement

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Size: 41 KB

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6. Business Data Management Capability Statement

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Size: 25 MB

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7. Business Capability Mission Statement

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Size: 83 KB

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8. Business Administration Capability Statement

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Size: 437 KB

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9. Business Analyst Capability Statement

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Size: 121 KB

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10. Small Business Capability Statement

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Size: 160 KB

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11. Diverse Business Enterprise Capability Statement

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Size: 254 KB

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Capability Statement Format

A capability statement should be succinct and specific to the requirements of the agency you’re targeting. It should ideally be one page and one side. Only go to both sides if it’s absolutely necessary. Your Capability Statement should be a living document that evolves with the agency you’re targeting. Create a master copy that can be customized as needed for a specific government sector, project, or source sought notice. Save the document with the name of your company as the file name. Distribute your Capability Statement in PDF format rather than Word, PowerPoint, or any other format. Many federal agencies refuse to accept documents created in Word or Publisher; a PDF file is safer, usually smaller, and will remain visually consistent when emailed.

Because you only have so much room, make sure to emphasize your qualifications, set-aside eligibility, and previous performance. The following are the five key elements of a successful effective capability statement:

  • Core Competencies – This should not be all that your company can do. Use bullet points and short statements to highlight your expertise as it relates to the needs of your target agency.
  • Differentiators – List unique features and benefits of your products or services that set you apart from the competition as differentiators. What aspects of your company are best suited to the requirements of the targeted agency? A clear statement that relates to the agency’s specific needs can assist the customer in comprehending why they should choose your company.
  • Company data – Include one or two short sentences describing your company, including the number of employees and capacity. List your company’s DUNS, CAGE Code, NAICS codes, and any set-aside eligibility, such as Small Disadvantaged Business (SDB), Women-Owned Small Business (WOSB), 8(a) Certification, HUBZone, or Small Disadvantaged Veteran-Owned Small Business (SDVOSB) (SDVOSB).
  • Contact information – Show contact information, including a website and the name of a specific person. Readers will go to your website for more information, so keep it up to date and include a “hotlink” for quick access. Include a professional email address. Hotmail, Yahoo, and Gmail accounts are frequently blocked as junk mail by government agencies. Typically, your internet provider will include professional addresses as part of your subscription.

A well-written Capability Statement will help you gain access to federal contracting opportunities and set you apart from your competitors. It is well worth the time and effort to ensure that everything is done correctly.

FAQs

What are some of the tips that can be used to write a capability statement?

  •  Consider who your target audience is and write for them; what do they need to know about you?
  • Use language and terminology appropriate for the industries you’re targeting. For different audiences, you might need different versions.
  • Explain the features and benefits of your company that will assist customers in solving their problems.
  • It’s all about simplicity.
  • After you’ve gone over your first draft, have someone else go over it.
  • Make use of graphics to communicate your brand’s values.

What is the importance of a capability statement in a business?

A capability statement can assist you in the following ways:

  • Respond to tender requests (many tender applications require a capability statement to ensure your company is capable of meeting the client’s needs)
  • To improve your ability to win contracts or attract new clients, highlight your skills, qualifications, and track record.
  • Stand out from the crowd by presenting your company in a professional manner.

Capability statements may appear intimidating, but the most difficult part may be getting started. It’s possible that the best way to start writing your capability statement is to just start writing. Make the first draft with only one rule in mind: no perfect first drafts! Then you can go over it again, with a fresh pair of eyes, to see what needs to be added, removed, or cleaned up.

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