A Capability Statement is required for any establishment interested in pursuing government contracts. Many federal solicitations require interested vendors to submit a Capability Statement before submitting a quote, bid, or proposal. A Capability Statement is typically the first piece of information requested from your organization during an initial interaction with a government buyer, program manager, federal business advocate, or prime contractor representative. A capability statement can help you win new clients, grow your business by submitting tender requests or market your business more effectively. Before you contact your Target Market within the government, you’ll need a Capability Statement because it’ll be one of the first things they’ll ask of you as a condition of continued engagement and consideration.
10+ Small Business Capability Statement Samples
A capability statement is a one-page document that summarizes your company’s capabilities. Consider it a resume for your company. Its goal is to provide specific information to potential customers that will persuade them to do business with you. When written well, it will set your company apart from the competition! A capability statement should be succinct and specific to the requirements of the agency you’re targeting. It should ideally be one page and one side. Only go to both sides if it’s absolutely necessary. Your Capability Statement should be a living document that evolves with the agency you’re targeting. Create a master copy that can be customized as needed for a specific government sector, project, or source sought notice.
1. Small Business Capability Statement
2. Sample Small Business Capability Statement
3. Small Business Minority Capability Statement
4. Standard Small Business Capability Statement
5. Company Small Business Capability Statement
6. Small Business Management Capability Statement
7. Small Business Contract Capability Statement
8. Small Business Development Capability Statement
9. Small Business Administration Capability Statement
10. Small Business Entity Capability Statement
11. Small Business Vendor Capability Statement
Importance of a Capability Statement
A capability statement can assist you in the following ways:
– Respond to tender requests (many tender applications require a capability statement to ensure that your company can meet the client’s needs).
– Emphasize your skills, qualifications, and track record in order to increase your chances of winning contracts or attracting new clients.
– Present your company in a professional light and set yourself apart from the competition.
Information to Include in a Capability Statement
The information you include will be determined by the complexity of your business, your target audience, and the context in which you intend to use the statement.
A basic capability statement (such as one for marketing your company) might include the following:
– a business profile
– essential skills
– who makes up your management team and what their areas of expertise are
– information about your major clients or significant projects you’ve completed
– a list of your services and products
– your contact information
Tips in Writing a Capability Statement
The following are some general considerations:
1. Consider who your target audience is and write for them; what do they need to know about you?
2. Use language and terms appropriate for the industries you’re targeting. For different audiences, you might need different versions.
3. Explaining the features and benefits of your company that will assist customers in solving their problems.
4. It’s all about simplicity.
5. After you’ve gone over your first draft, have someone else go over it.
6. Make use of graphics to communicate your brand’s values. Online tools make it simple to create visually appealing images.
FAQs
Where do you send your capability statement?
Traditionally, Capability Statements have been sent to a variety of people in the federal contracting market. Government buyers (also known as “Contracting Officers”), program managers, prime contractor representatives, and federal business advocates are typical recipients. A Capability Statement can be used to introduce your company to a new contact or to follow up on a previous engagement. Furthermore, many federal solicitations require you to submit a Capability Statement as a condition of competing for the open position.
How does a capability statement helps?
Direct contracting opportunities may arise as a result of a high-quality Capability Statement. For almost every purchase, government buyers are required to conduct market research. Their library of Capability Statements sent to them by interested vendors is one of the resources they are allowed to use when conducting this research. Because the buyer had their Capability Statement on file, organizations have received direct calls, opportunities, and contracts from government buyers.
If you want to see more samples and formats, check out some small business capability statement samples and templates provided in the article for your reference.
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