FREE 10+ Marketing Brief Samples in PDF

Q: What is the purpose of having a marketing brief?

The book “ Marketing Research and Information ” explained that a marketing brief is vital to the management of the marketing research process. It provides a focus for discussion and a guiding hand through the project.

Q: What does a marketing brief look like?

Based on a reference , a marketing brief needs a write-up of the company brand and its background. Highlight challenges and objectives. Describe the target audience and walk through the competitive landscape. Provide a brief distribution plan , organize it with a template, and share to stakeholders or investors.

Novelists, scriptwriters, and filmmakers often write their synopsis for their works. Making a synopsis for a book, drama, or film is important in giving audiences an overview of the storyline and other factors of the work such as style, genre, persons or characters, setting, etc. A compelling synopsis can convince the person in charge of publication or production to bring a work to life, plus it grabs the interest of the audience. If one of their tools of the trade is a great synopsis, marketers have their own weapon for success: an appealing marketing brief. A marketing brief persuades potential investors and attracts an audience in using the company’s products or services. In this article, we will help you write an effective marketing brief. We have some downloadable samples to guide you. Please read the article!

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What is a Marketing Brief?

A marketing brief is a basic guideline for your marketing campaign. It gives a clear and short outline of the game plan and goals for your strategists, narrates your creative team how to accomplish a project and keeps your stakeholders in the loop about your business campaign objectives and anticipated results.

How to Write a Marketing Brief?

Daina Middleton, the author of “Marketing in the Participation Age,” said that words have always been important to marketers, who are masters at choosing the right words, the right essence, and the right feeling to an altered perception. The core of any marketing brief is powerful words to describe one feels and ignite their interest with the message. Preparing the content of a marketing brief may seem like a daunting task for some. In this section, we provide some useful tips that you can learn and apply in writing a marketing brief:

1. Write a short description of the company background and its objectives

An article stated that writing a brief summary about your company, its products and its services, along with its objectives is important in showcasing what your business is about. Like how an artist slowly sketches first the landscape on the blank canvas, try to include something about your brand’s philosophy. Mention the pricing and sales processes as well.

2. Determine the budget range, target audience, and competitors through market research

John Westwood, the author of “How to Write a Marketing Plan,” explained that collecting essential information by doing market research. He said that it is used to give a description of the market, monitor how the market changes, make decisions needed by the company, and evaluate the results of these actions.

First, determine a realistic amount of budget suitable for your project. Then, know about your target market. Consider these questions: How will the market be segmented and how will the product serve the given target audience? What type of consumer persona is interested, and what is the consumer’s personality type? After this, you can incorporate solutions according to your audience needs. Lastly, include some details of your competitors’ successes and failures to know their valuable insights you can apply in your business.

3. Highlight the single most important idea

Also known as a single-minded proposition, an article suggested to get to know your product or service well. Write down the best features, and compress the list. Search for the benefits of that one feature which may possibly have one fantastic benefit. Place your SMP on an advertisement for extra exposure of your brand.

4. Establish your brand guidelines

Establish the overall look and feel of your brand. With the help of a brand manager, create your brand guidelines or a style guide. Specify your brand colors especially your company logo design. This step significantly helps your brand set up the consistency, integral in making the long-lasting brand recognition and be remembered alongside your competitors.

5. Describe measurable results

How will you measure the success of your project? Describe the quantifiable results, like the desired percentage increase in product sales, a percentage boost in leads, etc. Doing this helps you increase the brand awareness.

FAQs

What is the purpose of having a marketing brief?

The book “Marketing Research and Information” explained that a marketing brief is vital to the management of the marketing research process. It provides a focus for discussion and a guiding hand through the project.

What should I include in the outline of a marketing brief?

Note that the development of a marketing brief must be done by the whole marketing team. Here are the aspects you need to consider:

Title, date, contact names, and other identification details
Nature and scope of business
Marketing and business objectives
Research objectives
Overall purpose and context of the research
Discussion of research methodology
Relevant previous research
Detailed timetable of activity
Budget
Deliverables
Terms and conditions
Key personnel names

What does a marketing brief look like?

Based on a reference, a marketing brief needs a write-up of the company brand and its background. Highlight challenges and objectives. Describe the target audience and walk through the competitive landscape. Provide a brief distribution plan, organize it with a template, and share to stakeholders or investors.

How do you start a brief description?

Know what you want to say and begin with your goals. Be clear and specific. If your brief is specific, it is more likely that the result is going to be to the point. You are not writing it for yourself. You need to know what your business’ unique selling point is so you should ask for feedback and reviews.

Marketers have to translate the consumers’ specific problems and questions into conventional and standardized devices internal to the company which includes the marketing brief. Writing a creative brief that fully presents the results of your brainstorming sessions is significant in making your business a reality. Like how a professional author works carefully on his or her synopsis to captivate the potential readers, a competent marketer must be able to write an attractive marketing brief to gain loyal followers. If you are a digital marketer, we give you some downloadable and printable samples here in PDF format to assist you in achieving your marketing goals. Click the templates in this article and start downloading now!

FREE 10+ Marketing Brief Samples in PDF

Marketing Brief