FREE 10+ Social Media Planner Samples in PDF | MS Word | Apple Pages

Marketing strategy for social media is a summary of everything the company plans to do as well as the business goals they want to achieve on various social media platforms. This strategy helps them in guiding them through their strategic action plans and determine whether they are succeeding or not. Social media marketing plans are methods used by businesses or companies to raise their brand awareness as well as to promote their brand, service, and product.

10+ Social Media Planner Samples

1. Yearly Social Media Planner

2. Personal Social Media Planner

3. Digital Social Media Planner

4. Social Media Planner

5. Social Media Contetnt Planner

 6. Weekly Social Media Planner

7. Sample Weekly Social Media Planner

8. Sample Social Media Planner

9. Social Media Workflow Planner

10. Social Media Listening Planner

11. Monthly Social Media Planner

What is a Social Media Planner?

A social media planner is a tool or template that helps in managing the social media strategy that a business will use as a basis to outline the content they will be posting, the roles and responsibilities of every member of their social media team, and social medial channels the company will use to promote their business. Social media strategies contain the social media goals that match the business’s or company’s entire digital marketing strategy.

How to Create a Social Media Plan

Social media planning involves goal setting for your social marketing strategies while ensuring that it aligns with your company’s business goals, determining the method to use to measure the success of your efforts, and collaborating emerging trends and best practices into your marketing strategy and content development plan. Your social media strategy includes a plan on how you will create, post, and engage with your content as well as covers your social content guidelines, social media marketing campaigns, engagement strategies, and creative plans as your business’s promotional strategy.

Step 1: Determine Your Goals

Most social media goals fit into categories which include increasing the share of voice, driving new followers, increasing traffic to the website, generating new leads, enhancing community engagement and loyalty, and prioritizing customer support requests. If your team has a bigger or smaller size, you can add more or pursue fewer marketing goals.

Step 2: Learn More About Your Audience and Competition

You can visit your existing buyer personas to gain insights on who you should be targeting and determine the type of content that will enhance your customer engagement. You can take advantage of various social media analysis tools to determine essential demographics, identify interests, and get insights into your competitor’s audience.

Step 3: Select Social Networks to Use

Every social media platform has its own niche and it will be to your advantage to establish a presence on all of these platforms. You can start by prioritizing the networks where your target audience spends most of their time and where on these networks your brand is most useful.

Step 4: Evaluate Your Performance

Make sure to conduct a performance evaluation on your past performance to audit your marketing programs. This will help you determine which networks should you continue your investment in, the type of content that performs best, how much time and resources are needed, and what aspects of your strategy should you stop doing.

FAQs

A social media planner is a template that businesses or companies use to organize their social media marketing strategies which involve planning how they will create, distribute, and engage with the use of their social media content. With a social media plan or strategy, you can address and resolve issues in your business such as reaching your target audience, measuring your ROI, and achieving your business goals. It will also help you in setting expectations for your team and align everyone with what they should and should not be doing in your social media networks.