FREE 10+ Business Sales Budget Samples in MS Word | MS Excel | Google Docs | Google Sheets | PDF

Many other important business decisions affecting your sales team and your company as a whole are influenced by an effective sales budget. Everything from fine-tuning sales processes to determine how many new sales representatives to hire, and everything in between. Your sales budget is critical to keeping your business profitable, especially during lean times when every penny counts. The sales budget (and the process of developing one) serves as a road map for your company and its sales team for the rest of the month, quarter, and year. The more precise your sales budget, the more effectively you can manage your company.

10+ Business Sales Budget Samples

What does your sales budget determine, specifically? Simply put, a sales budget is a forecast of your total expected sales revenue over a given time period. This is done by multiplying the expected number of units sold by the selling price. Several other factors, such as your previous sales data and current market trends, are critical components of the sales budgeting process. These will assist you in determining an accurate estimate of the number of units expected to be sold during the budget period. When it comes to budgeting and financial forecasting, the sales budget is often the first step. Most of your company’s other budgets will benefit from the revenue numbers from your sales budget. Remember that, while sales budgets are an important part of your company’s master budget, they typically do not include the costs of conducting sales efforts.

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Preparing Your Sales Budget

1. Select a period intended for the budget – The first thing you’ll do is choose the time period for your budget. Sales budgets are typically set up as a quarterly budget with an annual total, but they can also be set up as an annual budget in its entirety.
2. Gather the sales price – Have a list of your current selling prices for each unit or service. You’ll need the current selling price for each of your products or services if you have more than one. Have those new prices on hand as well if your company plans to change any sales prices later in the year (due to increased demand, anticipated increases in the cost of materials, etc.).
3. Pull the historical sales data – If you’ve been in business for a while, this is the place to start when putting together a sales budget. Make sure you collect sales data from the same time period as your budget. Find and import this information into your sales CRM. Most CRMs now make it simple to get these figures quickly. If you’re making an annual budget, use sales data from the previous year as a starting point. Pull sales data from the same quarter last year if you’re making a quarterly budget, and so on.
4. Look at industry benchmarks – Of course, if this is your first year in business, you won’t have any historical sales data to work with. Looking at sales benchmarks in your industry is the next best place to start. On the internet, you can find benchmarks and sales data for public companies. Using recent industry benchmarks can help you create a more accurate sales budget, whether you’re a new company or not.
5. Factor in the market trends – Past sales figures will serve as a good starting point for your sales budget. However, past performance does not always predict future outcomes. As a result, when preparing your budget, you should consider current market trends in your industry. Whether your industry’s sales are increasing or decreasing, you should account for any current trends in your sales budget. Another market trend to consider is increased competitor saturation this year versus last year, which may result in a slight drop in sales, even if only temporarily.
6. Take into account the size of your sales team – Examine how many sales reps your team is working with as the budget period approaches. When you compare this number to previous sales periods, you’ll notice a significant difference. You may not have as many total sales if you have significantly fewer salespeople now. Alternatively, if you’ve recently hired more new salespeople, you’ll likely see an increase in sales. As a result, when planning your sales budget, adjust your estimated sales figures accordingly.

FAQs

If you want to see more samples and formats, check out some business sales budget samples and templates provided in the article for your reference.