10+ Brand Guidelines Samples
With marketing changing so rapidly and companies needing to stay up, it’s critical that brand standards be simple to update and effectively represent your company brand as it grows. Maintaining control of your image and the values you’re promoting to the public requires sharing brand standards and gaining employee buy-in across your organization. It might be difficult for team members who aren’t marketing or design-oriented to comprehend how to use pictures or fonts, or how to follow tone of voice and style rules. Brand guidelines can be pretty hard to make, since you have to ensure that it is easy-to-read and accessible for all employees. Need some help with this? We’ve got you covered! In this article, we provide you with free and ready-made samples of Brand Guidelines in PDF and DOC format that you could use for your benefit. Keep on reading to find out more!
1. Brand Guidelines
2. Community College Brand Guidelines
3. Brand Identity Guidelines
4. Digital Brand Guidelines
5. Brand Identity and Style Guidelines
6. Brand Campaign Guidelines
7. Sample Brand Guidelines
8. Simple Brand Guidelines
9. Brand Guidelines Example
10. Formal Brand Guidelines
11. Printable Brand Guidelines
What Are Brand Guidelines?
Brand guidelines are a set of codes and regulation that describe how your company should be portrayed to the outside world. Brand standards assist firms in maintaining consistency and demonstrating who they are, what they do, and what they stand for. It’s a set of guidelines that unifies your brand’s overall appearance and feel. The following characteristics are typically included in brand guidelines, and more parts can be included depending on the needs and goals of your unique brand. Brand standards may assist you in ensuring that your brand is internationally identifiable, coherent, consistent, and of the highest quality.
How to Make a Brand Guideline
You may establish a distinctly recognized brand identity to stand out from rivals and remain remembered in the thoughts of consumers by closely sticking to brand rules. A Brand Guideline Template can help provide you with the framework you need to ensure that you have a well-prepared and robust guidelines on hand. To do so, you can choose one of our excellent templates listed above. If you want to write it yourself, follow these steps below to guide you:
#1. Introduce yourself and your logo design.
Your logo design should be the first item you include in your brand guidelines. This is the most common version of the logo, and it’s the one you’ll see 90% of the time. It should be exhibited in full color, in all its beauty, in the first instance. It’s something to be proud of!
#2. Think about your logo alternatives.
The additional logo ideas that your company might utilize are known as logo variants. This usually confuses folks. If your logo contains a logo mark to the left and text to the right, that arrangement does not necessarily have to be utilized. Make sure you include a vertical version as well. A text-free version. A version lacking the logo, for example. And your brand guideline document should include all of these variations of your logo design.
#3. Indicate the size of your logo.
The area surrounding your logo is frequently just as essential as the logo itself. In fact, the amount of space you allocate to your brand may make or break the design. Your logo will not seem professional if it is crammed into a small space and surrounded by competing features. There should also be a guideline for how tiny your logo should be at any particular time. Use the responsive logo section as a reference once again.
#4. Don’t overlook your logo’s typography and color scheme.
Your brand’s typography should be meticulously recorded. The font utilized, where you can acquire it, the sizes it should be used at, and their relationship to each other should all be detailed in your brand standards document. Additionally, as the digital world becomes more important, individuals appear to have forgotten about print colors.
FAQ
What are the benefits of having brand guidelines?
You can guarantee that your brand’s aspects are used efficiently and seem professional whenever they are used by establishing brand standards.
What do brand values entail?
The basic set of guiding ideas that shape every element of a company are its brand values.
What exactly is a brand’s vision?
The trajectory of a brand and what it hopes to achieve in the future is referred to as brand vision. It’s based on your core branding, yet it encompasses more than the present.
Your internal team and external suppliers may be assured that they are promoting your brand’s image and values in a good, professional manner by creating and publishing clear and comprehensive brand guidelines that are easy to understand. To help you get started, download our easily customizable and comprehensive samples of Brand Guidelines today!
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